Posts tagged: Heart

Why has the Tabors' Global gone so nuts for "out of home" advertising deals?

Friday, 19 October 2018, 5:43 pm

Global has been gobbling up so-called "out of home" advertising at the pace of knots.

The radio company - run by Ashley Tabor, son of betting magnate Michael Tabor - has recently spent the best part of £700 million on Primesight, Outdoor Plus and Exterion, which has the contracts with Transport for London to advertise on the London underground.

That deal pits Global - which owns Capital, LBC and Heart FM - against outdoor advertising market leader JC Decaux...

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